Coaching Business Diagnostic
Find out what's really standing between you and a coaching practice that makes an impact.
A 45-minute one-to-one audit with Sofie Hon. You'll look at your Mastery, Mindset and Market together, see where you stand on each, and leave knowing the one thing to work on first.
You've built real expertise. Now you want it to mean something for others.
Maybe you trained as a coach and never quite started. Maybe you're the person colleagues come to when they need to think something through. Either way, the same questions keep coming up:
"Do I really have what it takes?"
Impostor syndrome, and the fear of what people will think.
"Who would actually pay me?"
No big audience, and no idea where first clients come from.
"Can I do this while I'm still employed?"
Your LinkedIn belongs to your day job, and you don't want a conflict of interest.
"Where do I even start?"
So many courses and opinions that nothing actually moves.
The diagnostic doesn't answer every question. It shows you which one matters most for you, right now.
The 3M framework
Getting started is rarely just a marketing problem.
Three things have to work together. Most people are stuck on one of them without knowing which. On the call, Sofie scores you on each, from 1 to 5.
Mastery
How confident are you in your coaching, especially when a client gets emotional or keeps repeating the same pattern?
Mindset
What's quietly holding you back? Self-doubt, fear of judgment, or discomfort with asking to be paid.
Market
Do you know who you want to help, and where to find them? Social media, your network, communities or events.
How it works
Four simple steps, from booking to a clear plan.
Book your slot
Pay SGD 27 and choose a time between Mon 2 and Sun 8 November. Evening and weekend slots are available.
Take the readiness quiz
You'll receive a short quiz after booking. Sofie reads your answers before you meet, so the call starts where you are.
Your 45-minute diagnostic
Your goals for this year and next. What to keep, let go of, grow and add. Your 1–5 score on each M, and your main bottleneck.
Your written summary
Within two days, a short summary of your scores, your bottleneck and a few clear next steps to act on.
What you'll walk away with
Not a generic report. A clear picture of where you stand, and the next step that will make the biggest difference.
Sofie tells you what to work on and why. If you want to go further on your own, you'll know exactly where to put your effort.
Your 3M score card
ExampleWhy SGD 27?
Sofie's private one-to-one sessions are SGD 800. This diagnostic is offered at SGD 27 so that cost isn't the reason you don't start.
The small fee is there for a reason. It's a fair exchange, and it means both of you show up ready to do real work.
Is this a sales call?
No. The call is an audit of your practice, and the insights are yours to keep.
If you'd like to hear how you could keep working with Sofie, just ask and she'll share. If not, that's completely fine.
Meet Sofie Hon
She built her practice while still working 9-to-5.
Sofie started as an engineer designing microchips, then founded a technology company. Coaching found her through a mindset course she took to grow that business, and she built her practice alongside her corporate role before moving on her own terms.
After more than 10 years of coaching, her mission is simple: help others help others. Every coach who creates lasting change helps clients who then show up differently for their families and teams.
What others say
"My conversation with Sofie gave me greater clarity and direction. Drawing from her own experience, she shared practical insights on leveraging my professional background and exploring new opportunities."
Lawyer
"By the fourth week of the program, I had already signed my first paying client for a 12-month coaching package, all while still working full-time."
Digital Content Analyst
"At 72, after retiring from dentistry, I wanted to start a new chapter helping others through coaching. The program led by Sofie gave me the structure, direction and confidence I needed to get started."
Retired Dentist
Is the diagnostic for you?
It's for you if…
You're an experienced professional who wants your next chapter to make an impact.
You've trained as a coach but haven't turned it into a practice yet.
You want to start alongside your career, not by quitting it.
You'd value an honest outside view of where you stand.
It probably isn't if…
You're looking for a "six figures in 90 days" formula.
You want a done-for-you marketing plan rather than a clear next step.
You're not ready to act on what you learn.
Questions
I'm not a coach yet. Can I still book?
Yes. Many people who book are professionals wondering whether coaching could be part of their next chapter. Sofie will look at where you are now.
Do I have to be on social media to build a practice?
No. Some of Sofie's students find their first clients through communities, events and their existing network. On the call, you'll look at which channels suit you and the people you want to help.
What happens after I pay?
You choose your slot and receive the readiness quiz. Please complete it before the call so Sofie can review your answers.
Will I get my quiz results?
Sofie goes through them with you live on the call, rather than sending an automated score. Your written summary follows within two days.
What if I can't make 2–8 November?
Join the waitlist below and we'll let you know when the next round of diagnostics opens.
Can't make 2–8 November?
Join the waitlist and we'll let you know the moment the next round of diagnostics opens.
Put your life's work to use for others. Start by knowing where you stand.
45 minutes with Sofie · Your 3M score card · Written next steps within two days
Calls run Mon 2 – Sun 8 November, including evenings and weekends.